Cita APA (7a ed.)

MacMillan, I. C., McCaffery, M. L., & Wijk, G. v. (1985). Competitors' responses to easily imitated new products: Exploring commercial banking product introductions. [s.n.].

Cita Chicago Style (17a ed.)

MacMillan, Ian C., Mary Lynn McCaffery, y Gilles van Wijk. Competitors' Responses to Easily Imitated New Products: Exploring Commercial Banking Product Introductions. [S.l.]: [s.n.], 1985.

Cita MLA (9a ed.)

MacMillan, Ian C., et al. Competitors' Responses to Easily Imitated New Products: Exploring Commercial Banking Product Introductions. [s.n.], 1985.