APA (7th ed.) Citation

Stanton, W. J. (1980). Fundamentos de marketing (2. ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Stanton, William J. Fundamentos De Marketing. 2. ed. México [etc.]: McGraw-Hill, 1980.

MLA (9th ed.) Citation

Stanton, William J. Fundamentos De Marketing. 2. ed. McGraw-Hill, 1980.