Cita APA (7a ed.)

European Marketing Academy., Möller, K., & Paltschik, M. (1986). Contemporary research in marketing: Proceedings of the XVth Annual Conference of the European Marketing Academy. EMAC.

Cita Chicago Style (17a ed.)

European Marketing Academy., Kristian Möller, y Mikael Paltschik. Contemporary Research in Marketing: Proceedings of the XVth Annual Conference of the European Marketing Academy. [S.l.]: EMAC, 1986.

Cita MLA (9a ed.)

European Marketing Academy., et al. Contemporary Research in Marketing: Proceedings of the XVth Annual Conference of the European Marketing Academy. EMAC, 1986.