Cita APA (7a ed.)

McCarthy, E. J., Grashof, J. F., & Brogowicz, A. A. (1975). Readings in basic marketing. Richard D. Irwin.

Cita Chicago Style (17a ed.)

McCarthy, E. Jerome, John F. Grashof, y Andrew A. Brogowicz. Readings in Basic Marketing. Homewood (Illinois) [etc.]: Richard D. Irwin, 1975.

Cita MLA (9a ed.)

McCarthy, E. Jerome, et al. Readings in Basic Marketing. Richard D. Irwin, 1975.