Urbany, J. E., Montgomery, D. B., & Moore, M. (2001). Competitive reactions and modes of competitive reasoning: Downplaying the unpredictable? Marketing Science Institute.
Chicago Style (17th ed.) CitationUrbany, Joel E., David B. Montgomery, and Marian Moore. Competitive Reactions and Modes of Competitive Reasoning: Downplaying the Unpredictable? Cambridge, Massachusetts: Marketing Science Institute, 2001.
MLA (9th ed.) CitationUrbany, Joel E., et al. Competitive Reactions and Modes of Competitive Reasoning: Downplaying the Unpredictable? Marketing Science Institute, 2001.
Warning: These citations may not always be 100% accurate.
