Cita APA (7a ed.)

Wertenbroch, K., & Skiera, B. (2001). Measuring consumer willingness to pay at the point of purchase. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Wertenbroch, Klaus, y Bernd Skiera. Measuring Consumer Willingness to Pay at the Point of Purchase. Cambridge, Massachusetts: Marketing Science Institute, 2001.

Cita MLA (9a ed.)

Wertenbroch, Klaus, y Bernd Skiera. Measuring Consumer Willingness to Pay at the Point of Purchase. Marketing Science Institute, 2001.