Cita APA (7a ed.)

Marr, S. L., & Crosby, L. A. (1993). Customer satisfaction measurement: A management information system for total quality. American Marketing Association.

Cita Chicago Style (17a ed.)

Marr, Sheree L., y Lawrence A. Crosby. Customer Satisfaction Measurement: A Management Information System for Total Quality. Chicago: American Marketing Association, 1993.

Cita MLA (9a ed.)

Marr, Sheree L., y Lawrence A. Crosby. Customer Satisfaction Measurement: A Management Information System for Total Quality. American Marketing Association, 1993.