APA (7th ed.) Citation

Marr, S. L., & Crosby, L. A. (1993). Customer satisfaction measurement: A management information system for total quality. American Marketing Association.

Chicago Style (17th ed.) Citation

Marr, Sheree L., and Lawrence A. Crosby. Customer Satisfaction Measurement: A Management Information System for Total Quality. Chicago: American Marketing Association, 1993.

MLA (9th ed.) Citation

Marr, Sheree L., and Lawrence A. Crosby. Customer Satisfaction Measurement: A Management Information System for Total Quality. American Marketing Association, 1993.