Gale, C., Borden, N. H., & Jeannet, J. (1986). Cases in international marketing. Prentice-Hall.
Cita Chicago Style (17a ed.)Gale, Christopher, Neil H. Borden, y Jean-Pierre Jeannet. Cases in International Marketing. Englewood Cliffs, New Jersey: Prentice-Hall, 1986.
Cita MLA (9a ed.)Gale, Christopher, et al. Cases in International Marketing. Prentice-Hall, 1986.
Precaución: Estas citas no son 100% exactas.