Cita APA (7a ed.)

Burton, P. W. (1958). Principles of advertising. Prentice-Hall.

Cita Chicago Style (17a ed.)

Burton, Philip Ward. Principles of Advertising. Englewood Cliffs, New Jersey: Prentice-Hall, 1958.

Cita MLA (9a ed.)

Burton, Philip Ward. Principles of Advertising. Prentice-Hall, 1958.