Cita APA (7a ed.)

Dutta, S., Narasimhan, O., & Rajiv, S. (1999). Success in high technology markets: Is marketing capability critical? Marketing Science Institute.

Cita Chicago Style (17a ed.)

Dutta, Shantanu, Om Narasimhan, y Surendra Rajiv. Success in High Technology Markets: Is Marketing Capability Critical? Cambridge, Massachusetts: Marketing Science Institute, 1999.

Cita MLA (9a ed.)

Dutta, Shantanu, et al. Success in High Technology Markets: Is Marketing Capability Critical? Marketing Science Institute, 1999.