Cita APA (7a ed.)

American Marketing Association., Park, C. W., & Smith, D. C. (1994). Marketing theory and applications. American Marketing Association.

Cita Chicago Style (17a ed.)

American Marketing Association., C. Whan Park, y Daniel C. Smith. Marketing Theory and Applications. Chicago: American Marketing Association, 1994.

Cita MLA (9a ed.)

American Marketing Association., et al. Marketing Theory and Applications. American Marketing Association, 1994.