Cita APA (7a ed.)

Onkvisit, S., & Shaw, J. J. (1994). Consumer behavior: Strategy and analysis. MacMillan College [etc.].

Cita Chicago Style (17a ed.)

Onkvisit, Sak, y John J. Shaw. Consumer Behavior: Strategy and Analysis. New York [etc.]: MacMillan College [etc.], 1994.

Cita MLA (9a ed.)

Onkvisit, Sak, y John J. Shaw. Consumer Behavior: Strategy and Analysis. MacMillan College [etc.], 1994.