Cita APA (7a ed.)

Narver, J. C., & Slater, S. F. (1991). Becoming more market oriented: An exploratory study of the programmatic and market-back approaches. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Narver, John C., y Stanley F. Slater. Becoming More Market Oriented: An Exploratory Study of the Programmatic and Market-back Approaches. Cambridge, Massachusetts: Marketing Science Institute, 1991.

Cita MLA (9a ed.)

Narver, John C., y Stanley F. Slater. Becoming More Market Oriented: An Exploratory Study of the Programmatic and Market-back Approaches. Marketing Science Institute, 1991.