APA (7th ed.) Citation

Inman, J. J., & Winer, R. S. (1998). Where the rubber meets the road: A model of in-store consumer decision making. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Inman, J. Jeffrey, and Russell S. Winer. Where the Rubber Meets the Road: A Model of In-store Consumer Decision Making. Cambridge, Massachusetts: Marketing Science Institute, 1998.

MLA (9th ed.) Citation

Inman, J. Jeffrey, and Russell S. Winer. Where the Rubber Meets the Road: A Model of In-store Consumer Decision Making. Marketing Science Institute, 1998.