Analysis for strategic marketing

Bibliographic Details
Main Author: Rao, Vithala R. (-)
Other Authors: Steckel, Joel H.
Format: Book
Language:Inglés
Published: Reading, Massachusetts [etc.] : Addison-Wesley 1998.
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991001111299703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Item Description:Indice
Physical Description:XIII, 514 p. : il. ; 24 cm
Bibliography:Bibliogr.
ISBN:9780321001986