APA (7th ed.) Citation

Rao, V. R., & Steckel, J. H. (1998). Analysis for strategic marketing. Addison-Wesley.

Chicago Style (17th ed.) Citation

Rao, Vithala R., and Joel H. Steckel. Analysis for Strategic Marketing. Reading, Massachusetts [etc.]: Addison-Wesley, 1998.

MLA (9th ed.) Citation

Rao, Vithala R., and Joel H. Steckel. Analysis for Strategic Marketing. Addison-Wesley, 1998.