Cita APA (7a ed.)

Sirgy, M. J. (1998). Integrated marketing communications: A systems approach. Prentice-Hall.

Cita Chicago Style (17a ed.)

Sirgy, M. Joseph. Integrated Marketing Communications: A Systems Approach. Upper Saddle River, New Jersey: Prentice-Hall, 1998.

Cita MLA (9a ed.)

Sirgy, M. Joseph. Integrated Marketing Communications: A Systems Approach. Prentice-Hall, 1998.