Cita APA (7a ed.)

Doyle, P. (1998). Marketing management and strategy (2nd ed.). Prentice-Hall Europe.

Cita Chicago Style (17a ed.)

Doyle, Peter. Marketing Management and Strategy. 2nd ed. London [etc.]: Prentice-Hall Europe, 1998.

Cita MLA (9a ed.)

Doyle, Peter. Marketing Management and Strategy. 2nd ed. Prentice-Hall Europe, 1998.