A confirmation of the stability of the CETSCALE as a measure of consumer ethnocentrism : a special case of the country-of-origin effect

A confirmation of the stability of the CETSCALE as a measure of consumer ethnocentrism a special case of the country-of-origin effect

Bibliographic Details
Main Author: Nielsen, James A. (-)
Format: Thesis
Language:Inglés
Published: Ann Arbor : University Microfilms International 1996.
Subjects:
Comportamiento del consumidor > mediciones > tesis doctorales.
Imagen del producto > tesis doctorales.
Denominación de origen > tesis doctorales.
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991000937539703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Physical Description:V, 93 p. ; 21 cm
Bibliography:Bibliogr.: p. 78-82

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