Simplicity marketing end brand complexity, clutter, and confusion

Bibliographic Details
Main Author: Cristol, Steven M. (-)
Other Authors: Sealey, Peter, 1940-
Format: Book
Language:Inglés
Published: New York [etc.] : Free Press cop. 2000.
Subjects:
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Description
Item Description:Índice
Physical Description:x, 274 p. : gráf. ; 24 cm
ISBN:9780684859187