David, F. R., & David, F. R. (2015). Strategic management: Concepts and cases : a competitive advantage approach (15th ed., [global ed.].). Pearson-Prentice Hall.
Cita Chicago Style (17a ed.)David, Fred R., y Forest R. David. Strategic Management: Concepts and Cases : A Competitive Advantage Approach. 15th ed., [global ed.]. Upper Saddle River, New Jersey: Pearson-Prentice Hall, 2015.
Cita MLA (9a ed.)David, Fred R., y Forest R. David. Strategic Management: Concepts and Cases : A Competitive Advantage Approach. 15th ed., [global ed.]. Pearson-Prentice Hall, 2015.
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