Cita APA (7a ed.)

Scott, D. M. (2011). The new rules of marketing & PR: How to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly (3rd ed.). Wiley.

Cita Chicago Style (17a ed.)

Scott, David Meerman. The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly. 3rd ed. Hoboken (Nueva Jersey): Wiley, 2011.

Cita MLA (9a ed.)

Scott, David Meerman. The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly. 3rd ed. Wiley, 2011.