Integrated advertising, promotion, and marketing communications
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Inglés |
| Published: |
Upper Saddle River, New Jersey [etc.] :
Pearson
cop. 2010.
|
| Edition: | 4th ed., global ed |
| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991000739539703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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| Physical Description: | 478 p. : il. col. ; 28 cm |
|---|---|
| Bibliography: | Bibliogr. Índice |
| ISBN: | 9780138157371 |
