APA (7th ed.) Citation

Clow, K. E., & Baack, D. (2010). Integrated advertising, promotion, and marketing communications (4th ed., global ed.). Pearson.

Chicago Style (17th ed.) Citation

Clow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. 4th ed., global ed. Upper Saddle River, New Jersey [etc.]: Pearson, 2010.

MLA (9th ed.) Citation

Clow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. 4th ed., global ed. Pearson, 2010.