Cita APA (7a ed.)

Clow, K. E., & Baack, D. (2010). Integrated advertising, promotion, and marketing communications (4th ed., global ed.). Pearson.

Cita Chicago Style (17a ed.)

Clow, Kenneth E., y Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. 4th ed., global ed. Upper Saddle River, New Jersey [etc.]: Pearson, 2010.

Cita MLA (9a ed.)

Clow, Kenneth E., y Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. 4th ed., global ed. Pearson, 2010.