Principios de marketing

Bibliographic Details
Main Author: Kotler, Philip (-)
Other Authors: Armstrong, Gary (Gary M.)
Format: Book
Language:Castellano
Published: Madrid : Pearson-Prentice Hall D.L. 2008.
Edition:12a ed
Subjects:
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Description
Item Description:Traducción de : Principles of marketing.- 12th ed.
Physical Description:XXXI, 747 p., [96] p. : il. ; 28 cm
Bibliography:Bibliogr. Indices