APA (7th ed.) Citation

Kotler, P., & Armstrong, G. (2008). Principios de marketing (12a ed.). Pearson-Prentice Hall.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Gary Armstrong. Principios De Marketing. 12a ed. Madrid: Pearson-Prentice Hall, 2008.

MLA (9th ed.) Citation

Kotler, Philip, and Gary Armstrong. Principios De Marketing. 12a ed. Pearson-Prentice Hall, 2008.