Customer loyalty and customer loyalty programs

Bibliographic Details
Main Author: Uncles, Mark D. (-)
Other Authors: Dowling, Grahame R., Hammond, Kathy
Format: Book
Language:Inglés
Published: [S.l.] : [s.n.] 2003.
Subjects:
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Description
Item Description:Fotocopia de: Journal of Consumer marketing. Vol. 20, no 4 (2003)
Physical Description:p. 294-316 ; 30 cm