The purchase of foreign products the role of firm's country-of-origin reputation, consumer ethnocentrism, animosity and trust
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| Corporate Author: | |
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| Format: | Book |
| Language: | Inglés |
| Published: |
Burgos :
Department of Economics and Business Administratio, Universidad de Burgos
2007.
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| Series: | Documentos de Trabajo Nuevas Tendencias en Dirección de Empresas ;
2007,13 |
| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991000713149703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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