An empirical comparison of consumer-based measures of brand equity
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | Indeterminado |
| Published: |
[S.l.] :
[s.n.]
1996.
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| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991000690609703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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| Item Description: | Fotocopia de: Marketing Letters. v. 7, n̐ư̐ư3 (1996) |
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| Physical Description: | p. [237]-247 ; 22 cm |
