Cita APA (7a ed.)

Agarwal, M. K., & Rao, V. R. (1996). An empirical comparison of consumer-based measures of brand equity. [s.n.].

Cita Chicago Style (17a ed.)

Agarwal, Manoj K., y Vithala R. Rao. An Empirical Comparison of Consumer-based Measures of Brand Equity. [S.l.]: [s.n.], 1996.

Cita MLA (9a ed.)

Agarwal, Manoj K., y Vithala R. Rao. An Empirical Comparison of Consumer-based Measures of Brand Equity. [s.n.], 1996.