APA (7th ed.) Citation

Burns, A. C., & Bush, R. F. (2008). Basic marketing research: Using Microsoft Excel data analysis (2nd ed.). Pearson-Prentice Hall.

Chicago Style (17th ed.) Citation

Burns, Alvin C., and Ronald F. Bush. Basic Marketing Research: Using Microsoft Excel Data Analysis. 2nd ed. Upper Saddle River, New Jersey: Pearson-Prentice Hall, 2008.

MLA (9th ed.) Citation

Burns, Alvin C., and Ronald F. Bush. Basic Marketing Research: Using Microsoft Excel Data Analysis. 2nd ed. Pearson-Prentice Hall, 2008.