Cita APA (7a ed.)

Kurtz, D. L., & Boone, L. E. (2006). Principles of marketing ([International student ed.].). Thomson-South-Western.

Cita Chicago Style (17a ed.)

Kurtz, David L., y Louis E. Boone. Principles of Marketing. [International student ed.]. Mason, Ohio: Thomson-South-Western, 2006.

Cita MLA (9a ed.)

Kurtz, David L., y Louis E. Boone. Principles of Marketing. [International student ed.]. Thomson-South-Western, 2006.