Cita APA (7a ed.)

Shaw, C., & Ivens, J. (2005). Building great customer experiences (Rev. ed.). Palgrave Macmillan.

Cita Chicago Style (17a ed.)

Shaw, Colin, y John Ivens. Building Great Customer Experiences. Rev. ed. Basingstoke [etc.]: Palgrave Macmillan, 2005.

Cita MLA (9a ed.)

Shaw, Colin, y John Ivens. Building Great Customer Experiences. Rev. ed. Palgrave Macmillan, 2005.