Cita APA (7a ed.)

Kotler, P., & Armstrong, G. (2006). Principles of marketing (11th ed.). Prentice-Hall International.

Cita Chicago Style (17a ed.)

Kotler, Philip, y Gary Armstrong. Principles of Marketing. 11th ed. Englewood Cliffs, New Jersey: Prentice-Hall International, 2006.

Cita MLA (9a ed.)

Kotler, Philip, y Gary Armstrong. Principles of Marketing. 11th ed. Prentice-Hall International, 2006.