APA (7th ed.) Citation

Gatignon, H., & Abeele, P. V. (1995). To standardize or not to standardize: Marketing mix effectiveness in Europe. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Gatignon, Hubert, and Piet Vanden Abeele. To Standardize or Not to Standardize: Marketing Mix Effectiveness in Europe. Cambridge, Massachusetts: Marketing Science Institute, 1995.

MLA (9th ed.) Citation

Gatignon, Hubert, and Piet Vanden Abeele. To Standardize or Not to Standardize: Marketing Mix Effectiveness in Europe. Marketing Science Institute, 1995.