Cita APA (7a ed.)

Gatignon, H., & Abeele, P. V. (1995). To standardize or not to standardize: Marketing mix effectiveness in Europe. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Gatignon, Hubert, y Piet Vanden Abeele. To Standardize or Not to Standardize: Marketing Mix Effectiveness in Europe. Cambridge, Massachusetts: Marketing Science Institute, 1995.

Cita MLA (9a ed.)

Gatignon, Hubert, y Piet Vanden Abeele. To Standardize or Not to Standardize: Marketing Mix Effectiveness in Europe. Marketing Science Institute, 1995.