APA (7th ed.) Citation

Durgee, J. F., O'Connor, G. C., & Veryzer, R. W. (1996). Using mini-concepts to identify opportunities for really new product functions. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Durgee, Jeffrey F., Gina Colarelli O'Connor, and Robert W. Veryzer. Using Mini-concepts to Identify Opportunities for Really New Product Functions. Cambridge, Massachusetts: Marketing Science Institute, 1996.

MLA (9th ed.) Citation

Durgee, Jeffrey F., et al. Using Mini-concepts to Identify Opportunities for Really New Product Functions. Marketing Science Institute, 1996.