The development of a scale to measure consumer discontent

Bibliographic Details
Main Author: Lundstrom, William J. (-)
Other Authors: Lamont, Lawrence M.
Format: Book
Language:Indeterminado
Published: [S.l.] : [s.n.] 1976.
Subjects:
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Description
Item Description:Fotocopia de: Journal of Marketing Research, v. 13 (1976)
Physical Description:p. 373-381 ; 27 cm
Bibliography:Bibliogr.: p. 378-379