McKenna, R. (2002). Total access: Giving customers what they want in an anytime, anywhere world. Harvard Business School.
Cita Chicago Style (17a ed.)McKenna, Regis. Total Access: Giving Customers What They Want in an Anytime, Anywhere World. Boston, Massachusetts: Harvard Business School, 2002.
Cita MLA (9a ed.)McKenna, Regis. Total Access: Giving Customers What They Want in an Anytime, Anywhere World. Harvard Business School, 2002.
Precaución: Estas citas no son 100% exactas.