Cita APA (7a ed.)

Dougherty, D., & Corse, S. M. (1996). What does it take to take advantage of product innovation? Marketing Science Institute.

Cita Chicago Style (17a ed.)

Dougherty, Deborah, y Sarah M. Corse. What Does It Take to Take Advantage of Product Innovation? Cambridge, Massachusetts: Marketing Science Institute, 1996.

Cita MLA (9a ed.)

Dougherty, Deborah, y Sarah M. Corse. What Does It Take to Take Advantage of Product Innovation? Marketing Science Institute, 1996.