Borden, N. H., & Marshall, M. V. (1959). Advertising management: Text and cases (Rev. ed.). Richard D. Irwin.
Cita Chicago Style (17a ed.)Borden, Neil H., y Martin V. Marshall. Advertising Management: Text and Cases. Rev. ed. Homewood (Illinois): Richard D. Irwin, 1959.
Cita MLA (9a ed.)Borden, Neil H., y Martin V. Marshall. Advertising Management: Text and Cases. Rev. ed. Richard D. Irwin, 1959.
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