Cita APA (7a ed.)

Kennedy, S. H., & Corkindale, D. R. (1976). Managing the advertising process. Saxon House [etc.].

Cita Chicago Style (17a ed.)

Kennedy, Sherril Helen, y David Reay Corkindale. Managing the Advertising Process. Farnborough [etc.]: Saxon House [etc.], 1976.

Cita MLA (9a ed.)

Kennedy, Sherril Helen, y David Reay Corkindale. Managing the Advertising Process. Saxon House [etc.], 1976.