Cita APA (7a ed.)

Heide, J. B., & Murry, J. P. (1997). Managing retailer cooperation with manufacturer-sponsored promotions: An empirical examination. Marketing Science Institute.

Cita Chicago Style (17a ed.)

Heide, Jan B., y John P. Murry. Managing Retailer Cooperation with Manufacturer-sponsored Promotions: An Empirical Examination. Cambridge, Massachusetts: Marketing Science Institute, 1997.

Cita MLA (9a ed.)

Heide, Jan B., y John P. Murry. Managing Retailer Cooperation with Manufacturer-sponsored Promotions: An Empirical Examination. Marketing Science Institute, 1997.