APA (7th ed.) Citation

Lambin, J., Mollá Descals, A., & Miquel Peris, S. (1988). Marketing estratégico. McGraw-Hill.

Chicago Style (17th ed.) Citation

Lambin, Jean-Jacques, Alejandro Mollá Descals, and Salvador Miquel Peris. Marketing Estratégico. Madrid [etc.]: McGraw-Hill, 1988.

MLA (9th ed.) Citation

Lambin, Jean-Jacques, et al. Marketing Estratégico. McGraw-Hill, 1988.