Cita APA (7a ed.)

Jain, S. C. (1981). Marketing, planning & strategy. South-Western.

Cita Chicago Style (17a ed.)

Jain, Subhash C. Marketing, Planning & Strategy. Cincinnati [etc.]: South-Western, 1981.

Cita MLA (9a ed.)

Jain, Subhash C. Marketing, Planning & Strategy. South-Western, 1981.