Applications of the sciences in marketing management

Bibliographic Details
Other Authors: Bass, Frank M. (Frank Myron), 1926-2006 (-), King, Charles W., Pessemier, Edgar A., 1922-
Format: Book
Language:Inglés
Published: New York [etc.] : John Wiley & Sons 1968.
Series:The Wiley Marketing Series
Subjects:
See on Universidad de Deusto:https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991000547889703351&tab=default_tab&search_scope=deusto_alma&vid=deusto
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Description
Item Description:Indice
Publicación basada en el simposio celebrado en la Herman C. Krannert Graduate School of Industrial Administration, Prudue University en julio de 1966
Physical Description:XIV, 456 p. ; 24 cm
Bibliography:Bibliogr.