Cita APA (7a ed.)

Bass, F. M., King, C. W., & Pessemier, E. A. (1968). Applications of the sciences in marketing management. John Wiley & Sons.

Cita Chicago Style (17a ed.)

Bass, Frank M., Charles W. King, y Edgar A. Pessemier. Applications of the Sciences in Marketing Management. New York [etc.]: John Wiley & Sons, 1968.

Cita MLA (9a ed.)

Bass, Frank M., et al. Applications of the Sciences in Marketing Management. John Wiley & Sons, 1968.