Market-driven management using the new marketing concept to create a customer-oriented company
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
New York [etc.] :
John Wiley & Sons
1994.
|
| Series: | The Portable MBA Series
|
| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991000546569703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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| Item Description: | Indice |
|---|---|
| Physical Description: | XIV, 319 p. ; 24 cm |
| Bibliography: | Bibliogr.: p. 295-307 |
| ISBN: | 9780471595762 |
