Organisational buying behaviour the key to more effective selling to industrial markets
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Inglés |
| Published: |
London [etc.] :
MacMillan
1977.
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| Series: | Macmillan Studies in Marketing Management
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| Subjects: | |
| See on Universidad de Deusto: | https://oceano.biblioteca.deusto.es/primo-explore/search?query=any,contains,991000546469703351&tab=default_tab&search_scope=deusto_alma&vid=deusto |
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| Item Description: | Indice |
|---|---|
| Physical Description: | XII, 212 p. ; 22 cm |
| Bibliography: | Bibliogr.: p. [186]-208 |
| ISBN: | 9780333215111 |
